Mobiles and Literature: A match waiting to happen

We have surely come a long way.


There was a time when we needed different devices for all our needs. There was a stack of menus we kept under our sofas when we wanted to order food. For a taxi, we usually had to go to the nearest taxi stand. For entertainment, we had to make do with whatever was on the television. Anything we wanted was available through an exclusive method designed for that very activity.


How mobiles became popular?


When mobiles initially came into the market, they were a rare collector’s item. Only the wealthy could afford to buy a phone and pay premium charges to talk to people. Even then, mobiles were not considered necessarily important. Its main function was calling people, and nothing more.


Gradually, prices of mobiles went down. Telecom companies started slashing talk time packages to reach a mass audience. Slowly, people started moving over conventional landlines and embraced the ease and convenience of mobiles.


Even when mobiles and top-up plans became cheap, mobiles were not viewed as a central to modern lives. They were at best a smaller version of landlines to most consumers.


Then came smartphones, enhanced versions of mobiles which could perform an array of more functions than a normal mobile phone. With an army of apps at its command, smartphones were crucial in turning a simple calling device into the most important object a person could own.


Literature and its place in the modern mobile world


With all its benefits, there remains one frontier that the best smartphones have not been able to conquer. Literature.


Despite there being a number of apps to read ebooks, the essence of reading is still best captured by printed books. Devices such as Kindle have created a good market, but they are still considered by many a cumbersome appendage to the multi-functional smartphones.


Literature is still considered somewhat separated from the world of mobiles. Many now consider it surplus to requirements, as most of their needs are met through the plethora of options on smartphones.


Yet, readership numbers go up every year. More and more people continue to buy or pirate books, which indicates that there still is an audience for books and stories.


Reading Experience - The Missing Link


If books continue to find readers, why are people not open to reading stories on their mobiles. A key part of reading a book lies in the experience itself.


Currently, there are many apps which allow people to read, but all such services lack one key element: curation.


Take the example of Netflix for instance. Each user has a personalized browse page where movies and TV shows catered to the viewer's tastes are shown. Does any reading app currently provide a similar service for readers. The answer is a resounding no.

TaccoMacco - A dedicated playground for readers


Looking at the current numbers, we at TaccoMacco feel that there is a huge untapped market for books and literature on a mobile platform. For this, we have built the perfect environment for readers to truly enjoy, appreciate and explore literature in a way they couldn't before, all on a smartphone.


Along with introducing top notch curation and personalization, we are bringing a ton of other features which we believe would transform current perception towards mobile reading and literature.


See you soon!





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